Kristin Prautzsch is an Associate Vice President within Data Strategy & Analytics at the NBA, where she develops enterprise analytics solutions that support fan growth, commercial strategy, and business performance across the league. Her team is responsible for creating business insights and analyses to support and track key performance areas within the league and regional offices across all verticals of the organization for various strategic business initiatives. Prior to the NBA, Kristin worked in data strategy and business intelligence roles at PwC and Comcast.