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Brian O'Connor


Brian is a brand and marketing executive with 25+ years’ experience building and leading consumer-led brands across the globe. Brian was the global VP/CMO for the Jordan Brand for 6+ years and helped lead the international expansion of the brand as well as extension into multiple products and categories which led to double digit growth YOY. Brian led the launch of, Jordan members only experiences, direct to consumer programming as well as industry award winning marketing campaigns. Prior to this, Brian was the 2012 London Olympics/Nike GM leading the full brand across product, marketing and marketplace results that exceeded all brand and business goals and set the blueprint for marketplace growth. In addition, Brian was the global and US marketing lead for Nike’s biggest performance category, running, which helped launch iconic product innovations for the company (Air Max 360, Free, Lunar, flywire) as well as the Nike+ running app/membership services. Prior to Nike/Jordan, Brian was an advertising media executive on the launch of Lexus automotive as well as multiple consumer goods brands. 

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